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Case Study - Fossil
Fossil is a global retailer specializing in the design, innovation and marketing of fashion lifestyle and accessory products. Its distinctive modern vintage design brand fuses elements of vintage creative culture, Mid-Century Modern design and contemporary fashion. With over 390 stores worldwide and a strong global e-commerce business, the brand is internationally known for its eclectic assortment of lifestyle and accessory items including watches, handbags and clothing.
Their challenge was to manage both traditional library materials along with an archival collection of original samples. For both collections, there were no records, no inventory and only a rudimentary and inconsistent organizational system.
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